It's important to read reviews before buying a video camera because you should go into a purchase like that with all the information you can get. Even if you've already decided to buy a Canon video camera, you can't simply say that you like the brand and therefore will buy the one that's in your price range. There are more things to consider than that.
When hunting down Canon video camera reviews you will find that you have a lot of options for places to go. There are magazines and websites and even in store staff. All of the options will offer up a benefit or two, but they really aren't all to be taken as equals. Some forms of review are simply better than others.
Canon video camera reviews by everyday users:
The average consumer is able to speak a lot louder these days than they had in the past. The internet has opened up a whole new world for consumer feedback, and now you can log onto tech blogs, web store comment sections, and numerous other such place in order to find things that other consumers have said about the video cameras you are thinking of buying.
The benefit of this is obvious. People who use the product out in the real world and in real environments are the ones giving the feedback. These can be better than real world tests because they aren't tests. This is all about actual use of a product and the actual results and whether or not they live up to people who have similar expectations as yours.
The problems with this though are numerous. Like any other product or brand, when reading Canon video camera reviews that have been posted by people who aren't professionals, you really don't know what you're getting. Do they love the camera simply because they have never tried anything better? Maybe they have lesser standards than your own.
In cases when the consumer video camera review is chastising the product, you run into similar problems. For one thing, maybe they hate the camera because they don't know how to use it correctly. Another reason could be that they haven't used a lot of video cameras in the past and had their expectations set far higher than they should have.
Canon video camera reviews by professionals:
Professional reviews are great because they generally have a set of standard tests to run on equipment in order to give a fair and accurate review. And because of the internet, there are a lot more places to find these professional reviews than there were in the past.
The benefits of someone like this reviewing a Canon video camera, or other brand, is that they will have a wide field of comparison. You can be more assured that they know what they are talking about, how to use the features they are reviewing, and didn't expect unrealistic outcomes.
The downsides still exist, however. A lot of reviewers will have a different set of standards than the average consumer. They will also be using features that you might never want to touch. The key to reading reviews therefore is to take everything with a grain of salt. More than that, if you are going to read one Canon video camera review you should read many. This will help you get a better handle on things.
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